People learn new information more effectively when brain activity is consistent, research shows

ScienceDaily (2010-09-12) -- People are more likely to remember specific information such as faces or words if the pattern of activity in their brain is similar each time they study that information, according to new research. The finding challenges psychologists' long-held belief that people retain information more effectively when they study it several times under different contexts and, thus, give their brains multiple cues to remember it.