Can I buy you a drink? Genetics may determine sensitivity to other people's drinking behavior

ScienceDaily (2010-07-23) -- Your friend walks into a bar to meet you for happy hour. He sidles up to the bar and orders a drink -- does that make you more likely to get a drink yourself? According to new findings, genetics may determine the extent to which you are influenced by social drinking cues -- signals such as advertisements, drinks placed on a bar, and seeing other people around you drinking.