Avatars as lifelike representations and effective marketing tools

ScienceDaily (2010-07-13) -- It is predicted that 80 percent of active Internet consumers and Fortune 500 companies will have an avatar or presence in a virtual community, including social networks, by the end of 2011. A new article investigates the role avatars play in the virtual and consumer environment, how well avatars reflect the personality of their creators, the psychology behind self-representation, and how these virtually made identities are perceived by other members of the virtual community.