Internet Search Process Affects Cognition, Emotion

ScienceDaily (2009-11-05) -- Researchers have found that readers were better able to understand, remember and emotionally respond to material found through "searching" compared to content found while "surfing." "If, as these data suggest, the cognitive and emotional impact of online content is greatest when acquired by searching, then Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines," said one of the researchers.

http://www.sciencedaily.com/releases/2009/11/091104132812.htm

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